NHL: Ice Bowl May Spark Interest

Since the years after the lockout hockey fans alike have been struggling to find the NHL on national television. This time, it's a different story. The NHL didn't go to NBC begging for them to broadcast their latest marketing ploy, NBC asked the NHL if they could air it. The "Icebowl" which takes place at Ralph Wilson Stadium in Orchard Park is expected to be hosting over 70,000 fans and will also be the first outdoor NHL game in the United States. This is only good news for the NHL which seems to be a change from their usual broadcasts on the struggling Versus network. The NHL is now attempting to "make nice" with the broadcasting powerhouses to try to gain back some support. They know they need the likes of NBC, ABC and especially ESPN to expand and expose their frozen game. The question remains to be answered if it's too late.